This is an example of an essay, how to use sources and in text citations, works cited page etc. This is an essay assignment for English 101 levels. Today, I would have totally crossed out some of the introduction. It's too long for a college assignment, and it took me forever to get to the thesis.
I apologize about the appearance of the works cited page, it doesn't paste the same way as it is viewed in Word.
Cultural Stereotypes
First of all, what is Cultural Stereotyping? It can be many things regarding
people, categorizing them into groups to represent others as a whole; whether
in race, age, gender or religion. Can such a thing as “positive” stereotyping
be possible? In my own experience I think it is something that we as humans
very easily do. As far as racially, or in cultural divisions, it is easy to do it
to one’s own “kind” to liven up the mood and joke around in family reunions. It
is especially painless when it is directed to others who are different from
one, it may sometimes even be done unintentionally. Sometimes these comments
have a meaning that is hidden to us, but understood only by the receiver
of our words that are naively used to praise or start a conversation with
others. For me, as an American with Mexican roots I can say that I have
thankfully lived relatively unscathed by such remarks; receiving only enough to
open up my curiosity to this subject. When meeting new people, eventually the
question of “so….what are you?” is thrown into the conversation. I find it
rather entertaining to watch people try to pinpoint my ethnicity. When
non-Mexicans fail to guess, they usually end up wide-eyed and unable to see the
connection between me and my ethnicity. I don’t see why and I have yet to read their
minds to fully understand what it is they aren’t telling me. When I do ask
them, they are unable to give me an intelligent answer leaving me with only,
“you just don’t look Mexican.” So, what does that mean? The only logical
thing I can think of is perhaps they have a preconception of what Mexicans
should look like. Categorizing them into perhaps dark skin and straight black
hair as seen in history books, movies or murals. Even many of my own ethnicity do not seem to accept me as their own saying I look like an American or in the
term they used—Gringa. I fail to understand this as I too have a stereotype
built into me that at hearing this word I picture someone blond and
blue-eyed—which I am not, and perhaps they reject my origins because I am less
like them. The truth is that it goes around in a circle affecting everyone in
the ring. At some time or other one has been or will be found guilty of
stereotyping. This essay is to expand the awareness of this topic, showing its’
complexity.
According to a student-written and published reading of “Stereotypes, Positive
or Negative, Cloud the Truth” by Cathy Hwang an Asian
graduate of Pomona College in California, it should never be done. (Hwang 750)
It is what it is even if it may appear to be non-offensive. Testifying of her
own account she says it has been done “in ways that would seem to be an
innocent, even positive way.” (Hwang 749) When being used as such, people may
not see how doing this can be harmful or cause hurt to others, but both
negative and positive stereotypes are really negative and Hwang explains this
by saying, “because they lump people into categories and assign some kind of
trait to the whole group” (Hwang 750). She went on to explain that no matter
how positive the remark, it may cause unwelcome pressure to those who don’t hit
the mark to fit in
even when it may not for some unknown reason be possible to them (Hwang
750). There are however many people who feel just as strongly as Hwang on
this subject and one other purpose for this essay is to show how their articles
interact with hers.
For
example in “Uncle Ben, Board Chairman” the author Stuart Elliott—an advertising
reporter and blogger for the New York Times makes a question regarding
stereotypes asking, “can an image that has become a marketing liability be
salvaged and transformed into an asset?” (Elliott 636) He focuses on racially
charged characters used for advertisements such as Uncle Ben or the well-known
pancake mix also featured by an African American known as Aunt Jemima and many
more in the food industry. What some people see as a problem in all this is
that as Elliott says, “Before the civil rights movement took hold, marketers of
food and household products often used racial and ethnic stereotypes in
creating brand characters and mascots.” (Elliott 637)Now after so many years,
these brands have been accepted and changing them might lose its’ appeal to the
consumer. That’s why Mr. David L. Wenner, chief executive of B&G in
Parsippany, New Jersey notes that if any change needs to made, “you would have
to be very careful…and would want to do it with dignity.” (Elliott 639) If one
is part of this guilty party in business, how is it possible to make things
right without causing one’s production to fall? According to Mr. Luke Visconti,
partner at Diversity Inc. Media in Newark, “There’s a lot of baggage associated
with the image, ‘which the makeover’ is glossing over.” (Elliott 636) It is a
very difficult task to embark, and Howard Buford, chief executive at Prime
Access in New York (an agency specializing in multicultural campaigns) says
“It’s potentially a very creative way to handle the baggage of old racial
stereotypes as advertising icons, it’s going to take a lot of work to get it
right and make it ring true.” (Elliott 639)
Stuart
Elliott is involved in the same topic as Cathy Hwang’s but it rather
complicates things. Where Hwang simply says, “Don’t make
stereotypes!” (Hwang 750) Elliott opens up the audience’s attention
to situations that don’t make it easy to change their whole image. Showing us
those big monopolies and firms who are guilty of using racial cultural
stereotypes and how fixing this could cost them a lot. (Elliott 639) Yet, he
does emphasize how these companies have the desire to make things right.
There are two other articles that deal with stereotyping; one extends on Cathy
Hwang’s view, the other complicates it, but both share similarities—school
mascots. The first article to which I will be refereeing to here is “Common
Themes and Questions about the Use of ‘Indian’ Logos.” By Barbara Munson,
member of the Oneida Nation from Mosinee Wisconsin. She remarks that, “’Indian’
logos and nicknames create, support and maintains stereotypes of a race of
people.” (Munson 624) Furthermore, the use of the Indian brave symbol depicts
them as savages. This however does not mean that Native Americans are in any
way embarrassed of their warriors, but they are rather saying, “We are proud
and we don’t want them to be demeaned by being ‘honored’ in a sport’s
activity on a playing field.” (Munson 627) Some say that it is a
way of honoring Indians but the native people don’t see it that way by using
all that symbolism but rather are saying, “we experience it as no less than a
mockery of our cultures.” (Munson 627) This extends and clarifies Hwang’s
essay when she argues that, “Even positive stereotypes are likely to offend and
upset the people around you.” (Hwang 750) Some wise words from Barbara Munson
are “when someone says you are hurting them by your action, if you persist,
then the harm becomes intentional.” (Munson 626-627) Where the Native
American’s from Munson’s essay wanted to eradicate these public school mascots
of Indian braves as the memory of a “systematic genocide” will always be found
very painful to remember (Munson 627), the native students of Florida State
wish to keep theirs.
This now leads to “Bonding over a Mascot.” By Joe Lapointe who
finds a twist in this case. Lapointe is an author of sports and sport’s related
issues for the newspaper who investigated this circumstance at
Florida State University. This selection shows a complex relationship that
exists between Florida State athletics and the Seminole Tribe and
how “stereotypes are part of that complexity.” (Lapointe 632) This
school’s mascot has been allowed to continue due to the National College
Athletic Association’s (NCAA) permission to retain an Indian-theme mascot
because of an agreement with the Seminole Tribe of Florida. Why
are they so different from other schools? Lapointe notes how, “not every
university enjoys a harmonious relationship with Indians,” and explains that “a
sense of cooperation seems to permeate the Florida State campus in Tallahassee,
Florida.” (Lapointe 632) Toni Sanchez, a Seminole Florida State student recalls
how each time she gets a glimpse of her tribal flag she feels so proud of it
(Lapointe 632). How can one deny them of using their tribal flag when it is
inoffensive to them and when they themselves ask for it? Even their school
mascot is traditionally dressed, the clothes being designed by their own tribe.
So who is allowed to stereotype? This rises an issue which complicates Hwang’s
theory which is very explicit and gives no room for exceptions (Hwang 750). Is
it okay to use stereotypical icons if it involves yourself, or your own
culture? The president of Florida State, T.K. Wetherell “okayed” it as long as
the tribe continued to support it. Something that also helped was that the
Indians were not demeaned to careless caricatures, but rather were portrayed in
a respectful way in which they could find pride in their own culture.
A short informative video on “Overcoming Cultural Stereotypes”,
featuring Howard J. Ross, Founder and Chief Learning
Officer of Cook Ross In., talks about stereotyping in a nonsensical way. He
explains how it may not be used to form negative criticism, but as a subject.
Sometimes stereotyping is done not to harm, but rather to serve the customer
better. Such as in the study of statistics we learn that there is observational
studies done and just because we notice certain patterns or tendency’s in
certain groups that help us make certain decisions; such as stocking up a store
room better, who to offer special services to, avoid dangerous negative
reactions through medication to patients, it doesn’t mean we can say it is true
for a whole. When it is used for these reasons it could be thought of as a
“positive stereotype” or also known as a generalization. Ross gives us a
definition to this concept describing it for a medical team saying it is to, “give
them the most current information that resources give us that is available and
to help inform their decisions in terms of how they’re going to best serve
their patients.” (Ross 07:28) His great effort is to not just help in hospitals
better serve others, but as well as other business corporations. This also
complicates Hwang’s belief when she says that, “stereotypes are stereotypes,
whether they are positive or negative.” (Hwang 750).
Hwang is very clear on her opinion of stereotyping. We get it; it is WRONG, but
is she being reasonable? How can we NOT stereotype? Is that even possible?
We’ve already reviewed articles that for the most part complicate her idea. We
as humans are fallible, sadly that is the truth. We can all express our
opinions, but there is no magical cure. Stereotyping is just another one of
those bad characteristics that humans carry such as negative
thoughts, vanity and pride and therefore must be kept under good
regulation. And now that we’ve become aware of the dangers and hurt it may
cause, we may now therefore have the opportunity to speak and
express ourselves in a more conscious manner to others.
Sources
Elliot, Stuart. "Chapter
21/ Uncle Ben, Board Chairman." 2007. Everything's an Argument with Readings. By Andrea A. Lunsford, John J. Ruszkiewicz, and Keith Walters.
5th ed. Boston: Bedford/St. Martin's, 2010. 636-39. Print.
Hwang, Cathy. "Chapter 16/
Stereotypes, Positive or Negative, Cloud the Truth." An Argument Rhetoric and Reader. By Gary Goshgarian and Kathleen Krueger. 5th ed. New York:
Pearson Longman, 2009. 748-51. Print.
Lapointe, Joe. "Chapter
21/ Bonding Over a Mascot." 2006. Everything's an Argument with
Readings. By Andrea A. Lunsford, John J. Ruszkiewicz, and Keith Walters.
5th ed. Boston: Bedford/St. Martin's, 2010. 632-34. Print.
Munson, Barbara. "Chapter
21/ Common Themes and Questions about the Use of "Indian" Logos." 1998. Everything's an Argument with Readings.
By Andrea A. Lunsford, John J. Ruszkiewicz, and Keith Walters. 5th
ed. Boston: Bedford/St. Martin's, 2010. 624-31. Print.
Overcoming
Cultural Stereotypes. Perf. Howard J. Ross. YouTube. CookRossInc.,
26 Jan. 2011.Web.
03 Oct. 2012.